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Athlete Branding & Influence

Athlete Branding and Influence: Virtual Event

Thursday Apr 30 | 12:00 pm - 1:00 pm

TCU Sales Center is hosting a free webinar with Cody Cheshier of CAA Sports. CAA Sports Represents Joe Burrow and 71 first round picks since 2011 I thought this might be an interesting event for you, your members, and member schools.

About the Event
Athletes now have their own sales and marketing distribution, as well as direct channels to their audience. This robust business is referred to as, “the athlete platform.”

Hear from Cody Cheshier, Digital Executive at CAA Sports, about how agencies and professional athletes work together to strategically generate sales opportunities and “epic” moments both on and off the field. Learn how all stakeholders build a foundation that sets the athlete up to ride the ever-evolving wave of social media and Internet engagements. Topics include influencer power, monetizing social media, strategic data usage, and garner high-profile athletes’ trust.

Virtual-Attend or sign up online

Virtual-Attend or sign up online
2800 S. University Drive
Fort Worth, TX 76129

About TCU Athletics

Athlete Branding and Influence: Virtual Event
Texas Christian University (TCU) is a member of the National Collegiate Athletic Association (NCAA) and Big 12 Conference. TCU fields teams in baseball, men's and women's basketball, men's and women's cross country, women's equestrian, football, men's and women's golf, women's rifle, women's soccer, men's and women's swimming and diving, men's and women's tennis, men's and women's indoor and outdoor track and field and women's volleyball. The Department of Intercollegiate Athletics support nearly 500 student-athletes and employs over 100 full-time administrators, coaches and staff.