
theEnd and SGA present a Screening of Hair Love and a Fireside Chat with the Director, Matthew A. Cherry
In celebration of Black History Month, theEnd and SGA proudly presents a
Screening of HAIR LOVE and a Fireside Chat with the Director, Matthew A. Cherry
Date: February 19th
Location:Virtual Link sent to you before the event
Time: 7:00pm
Please reserve your spot through this link: https://www.eventbrite.com/e/theend-and-sga-present-hair-love-and-director-matthew-a-cherry-tickets-141560684819
About this event: We will start the event with a Screening of the short film, HAIR LOVE, followed by a conversation on Diversity, Representation, and Creativity with the Academy Award winning Director of the film, Matthew A. Cherry!
MATTHEW personally raised over $280K on Kickstarter to make the award winning short film, HAIR LOVE, which was adapted into a picture book for Penguin Random House. It was released in May 2019, the book immediately became a New York Times Bestseller, and was nominated for the Goodreads Choice Award for Best Picture Book. HAIR LOVE won the Academy Award for Best Animated Short Film in 2020.
Having consulted for MonkeyPaw and executive produced Spike Lee’s highly acclaimed BLACKKKLANSMAN, MATTHEW has also directed multiple episodes of television, including the Valentine’s Day episode of ABC’s “Black-ish” and “Mixed-ish”.
Additionally, MATTHEW’s first feature film, THE LAST FALL, was inspired by his own experiences playing in the NFL and starred Lance Gross and Nicole Beharie. It debuted at SXSW and made its television premiere on BET. His second film, 9 RIDES, debuted at SXSW. This ambitious and stylized film was shot for under $20,000 using iPhone technology. MATTHEW is also an accomplished music video director, having directed videos for artists including Michelle Williams, Beyoncé, Kelly Rowland, Snoop Dogg, and Common.
Virtual-Attend or sign up online

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