To promote TCU Athletics by executing creative marketing programs on campus and cultivating enthusiastic in-game environment to increase student involvement and attendance at all athletics events.
The TCU Athletics Student Marketing Organization is comprised of the most elite TCU students starting their careers in sports marketing. They find the most innovative ways to engage TCU fans and promote TCU Athletics on campus and in the Fort Worth community. They are proud to be Horned Frogs and spread TCU Spirit through their campus efforts. Their ideas and accomplishments represent the future of sports marketing.