Student Casting Call

TCU desires to be a world-class, values-centered university. As our University becomes more well-known as a national university, we must continue to tell our story in an integrated fashion so that it resonates with, and creates support among, our various constituents. When, over time, we discuss and present about our university in an integrated and consistent manner, it paints a wonderful picture to the outside world, as well as to all who hold it dear. Our story can be told with words, symbols, colors, speeches, pictures and even video but, in order to do it effectively, we must all speak with one unified voice. This guide will help you better understand how to support TCU’s messaging, color and logo, and use of the University’s other marks in the development of communication and marketing materials, so that we may all speak as one.